Thank you for your interest in applying for the ADA Seal. Please complete the application form below. An ADA contact will email you within 2 business days to let you know if any additional information is needed.
Products eligible to apply for the ADA Seal are those that have been cleared by the U.S. Food and Drug Administration for market directly to consumers, unless otherwise approved by the ADA Council on Scientific Affairs. Eligible products are over-the-counter oral health products that are used in the prevention and treatment of dental disease. In addition, cosmetic agents may also be eligible for the Seal.
Your application is not complete until all product data is submitted and your submission fee is received by ADA (see fees below). Before submitting, please review the category requirements to ensure your supporting documents meet the eligibility criteria. Applications completed by the end of the month will be evaluated by ADA the following month.
Submission fees
$15,000 / product or family application
$2,000 / family addition
$1,000 / chewing gum/food family addition