Online or in store, consumers have dozens of oral hygiene options to choose from—so products need every advantage to stand out. The Seal delivers.
It's trusted by consumers and dentists; 56% of dental professionals mention the ADA Seal when recommending OTC oral care products, and about half of consumers say they are moderately to extremely familiar with the ADA Seal.* The Seal’s value goes beyond point of purchase, with benefits like direct-to-dentist communication, marketing support, and collaboration with leading experts in dentistry.
The Seal is awarded by the ADA's Council on Scientific Affairs and supported by a team of leading scientists in fields like microbiology, pharmacology, toxicology, and chemistry.
Validation by these independent experts is what has made the ADA Seal the most trusted mark in oral hygiene since 1931.
Get started
We're here to help throughout the ADA Seal of Acceptance application process.
If you have general inquiries or are ready to apply, please fill out the fields below. The ADA will contact you within two business days.
*Source: 2024 Consumer Survey on ADA Seal