Campaign statement
Change is here, in our world, our profession and in our Association. Change can sometimes be hard and uncomfortable. Strong and experienced leadership is key to communicating how change,
although not always perfect, will improve both the dental profession and the patients we serve.
Membership decline has been a topic of discussion for several years. We can no longer just talk about it; we must act to keep our Association relevant and the leader of the dental community.
In order to do this, we need to be mindful of how our membership is evolving. We must take into account changing demographics, practice models, workforce issues and student debt.
The new membership model, paired with Salesforce and Fontiva, will give members tailored products and services in real time. With these goals and collaboration, we will restore the value of membership.
Through advocacy, we must continue to communicate with third-party providers and streamline regulatory issues, to protect and strengthen our profession for better patient outcomes.
We must transform the way the ADA communicates, connect members to the tools they need to succeed, and establish effective collaboration between ADA staff, the Board, the House and our members.