Boston—Dr. Martin Nweeia and research colleagues cite new evidence of how "the most extraordinary tooth in nature" interprets its icy Arctic environment for the narwhal, the near mythological whale with the spiraling tusk that is a tooth 6 to 9 feet long. But what use, that tooth of unicorn measure?
An International Organization for Standardization working group wants manufacturers to modify labels that proclaim a dental product nickel-free even as potentially harmful trace amounts remain in metal materials.
Editor's note: This is the second in a series of articles about Internet marketing that features interviews with ADA members to describe how PBHS, the website and marketing services provider endorsed by ADA Business Resources, is helping dentists address today's marketing challenges.
The use of social media as a platform to promote, as well as educate and engage patients, is no longer just a viable marketing strategy but one that must be utilized to stay competitive, according to PBHS.