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ADA Seal of Acceptance Program & Products

Dentists and consumers have long recognized the American Dental Association (ADA) Seal of Acceptance as an important symbol of a dental product's safety and effectiveness. For more than 125 years, the ADA has sought to promote the safety and effectiveness of dental products. The ADA Seal of Acceptance program began in 1930. In 1984, President Ronald Reagan gave the Association a certificate of commendation for the outstanding self-regulatory efforts of its Seal program.
Americans recognize the ADA Seal of Acceptance as the gold standard when it comes to evaluating the safety and efficacy of dental products. Consumers look for the Seal when buying toothpaste, toothbrushes, mouthwash and even chewing gum. Families trust the ADA to research and test the scientific claims of consumer dental products, and we take that trust seriously.

Find an ADA Seal Product

Search the ADA Seal database to find over 300 consumer products that have passed our rigorous screening process and received the ADA Seal of Acceptance.

For more information on the ADA Seal Program e-mail or contact us at 312-440-3528.

ADA Seal of Acceptance

ADA Seal of Acceptance
Be confident with the oral care products you use
350 over-the-counter products carry the Seal