ADA Vendor Showcase to launch in January

CHICAGO, Nov. 16, 2007 -- The American Dental Association will launch the ADA Vendor Showcase, a new service for members and subscribers, allowing them to receive special dental product offerings, discounts, rewards and survey requests via email.

 The new program kicks off in January 2008.  Those who opt into the ADA Vendor Showcase will receive three messages each month—36 in all in 2008, never more than one per week—with various offers in products and services.  Many of the offerings are exclusive to ADA Vendor Showcase participants.

The ADA assures participants that e-mail addresses will be kept in strictest confidence and never shared with a third party, in keeping with the Association’s privacy policy.

Opportunity to receive information about products, services

“The ADA works with many companies offering products and services to help our members run their practices,” said Dr, James B. Bramson, ADA executive director.

“Given the popularity of the Annual Session exhibits,” he said, “we wanted to offer our members an opportunity to receive more information about products and services from our exhibitors as well as from companies that support ADA publications and other projects.”

Each e-mail in the ADA Vendor Showcase will include special product offers, announcements, other special offers and surveys that link to a manufacturer.

A typical survey would ask dentists 10 to 20 questions about product usage and purchasing habits. Dentists who completed the survey might be eligible to win free products or gift cards.

Sign up for the ADA Vendor Product Showcase

To sign up for the ADA Vendor Product Showcase, even if you’ve already provided the ADA with your email address, contact the Association at www.ada.org/goto/vendorshowcase.
Also, each month, members who have supplied the ADA with their e-mail addresses will receive an update on ADA activities, including forthcoming features in The Journal of the American Dental Association.

This information, provided through the ADA’s Monthly Update, will include a link to information on the ADA Vendor Showcase and, in turn, links to the Web pages of participating manufacturers and suppliers.

About the American Dental Association
The not-for-profit ADA is the nation's largest dental association, representing more than 155,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. JADA, a monthly journal, is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit the Association's Web site at www.ada.org

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