General Advertising Rate Data
Frequency Discount Rates
Earned rates are based on frequency. Space purchased by a parent company and subsidiaries can be combined for compilation of earned rate.
Frequency discounts are guaranteed throughout contract; however, rates are subject to change per calendar.
Return to Top Combination Rates
Advertisers can combine their schedule in JADA with a schedule in the ADA News to earn a lower rate. These combination rates apply to 1/6 pages or larger in JADA and all sizes in the ADA News.
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Agency Commissions
15% agency commission when negatives are provided. No cash discount.
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Payment Terms
Net 30 days. Bills are rendered within 1 week after the issue has been mailed. Any advertiser whose account is more than ninety (90) days past due may not advertise in the current issue or any future issue unless the account is paid in full. Any accounts ninety (90) or more days past due are subject to collection. In the event of nonpayment, the publisher reserves the right to hold the advertiser and/or advertising agency jointly and severally liable for the monies that are due and payable to the publisher. Insertion orders generated by advertising agencies containing payment disclaimer clauses will not be acknowledged. Cancellations after the published closing date will not be accepted, and the advertiser is liable for the cost of scheduled advertisement.
A service charge of one and one-half percent (1.5%) per month will be added to each balance unpaid after 45 days.
The publisher reserves the right to decline acceptance of any advertisements for which prepayment has not been received on or before the material deadline.
Return to Top General Rate Policy
Publisher covenants that published rates are uniform to all advertisers. Advertisers will be charged for composition of ads, stripping and film negative production.
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Advertising Standards All advertised products must conform to the official published standards of the American Dental Association. It is required that copy for new advertisements or new products be submitted at least 10 working days before deadline to allow time for Association review. A copy of the ADA Advertising Standards is appended to this rate card.
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Miscellaneous Mailing lists are available through a commercial list company. Write to the publisher for details. Reading notices are not accepted.
Return to Top Shipping Instructions
Send all film, mechanicals, art instructions, etc., to:
Gilbert X. Munoz
Director of Production
211 East Chicago Avenue
Chicago, IL 60611-2678
(312) 440-2743
Fax: (312) 440-2550
Furnished inserts should be shipped directly to the printer. Contact the production director for complete shipping instructions and the quantity required.
Return to Top Contact Information
Allen L. Schwartz
Director of Sales, Western Region
10225 NW Brentano Lane
McMinnville, OR 97128
Tel. (503) 472-8614
Fax (503) 961-0445
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Jim Shavel
Director of Sales, Eastern Region
1554 Surrey Brook Court
Yardley, PA 19067
Tel. (215) 369-8640
Fax (215) 369-4381
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National Headquarters
Carol Krause
Director, Sales and Marketing
Publishing Division, ADA
211 East Chicago Avenue
Chicago, IL 60611-2678
Tel. (312) 440-2783
Fax (312) 440-2550
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Michelle Boyd
Manager, Advertising Sales
Publishing Division, ADA
211 East Chicago Avenue
Chicago, IL 60611-2678
Tel. (312) 440-2740
Fax (312) 440-3538
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