It's human nature to think bad things happen to other people—not us. But thinking ahead to the possible is an important part of managing a crisis if—and when—it does occur. This guide is specifically designed to address the unique needs and concerns of today’s dental professionals. Our focus is on nature's wrath, but many of the same principles apply to any crisis management.

Studies indicate that almost half of the businesses that are forced to close because of a catastrophe never open again. Most of them did not have a disaster plan in place, or failed to implement it when danger threatened.

Proactive planning can mitigate loss, save lives and assure your practice continues to function when it may be needed most. The time to plan for a crisis is now.

Creating a plan customized for your practice is simple. It will require time and thoughtful attention, but the results could pay off in real dollars saved. The following pages will take you through the five major steps to business survival and recovery.