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Make the most of your on-hold messages

While placing some callers on hold is a reality in almost every dental practice, a message on-hold system is useful in communicating vital information to patients.

InTouch Practice Communications, the only on-hold messaging provider endorsed by ADA Business Resources, offers state-of-the-art message on-hold systems and has worked with dental practices for more than 17 years. Their time-tested products have helped thousands of ADA members identify what is unique about each practice—and communicate that to their patients. The experts at InTouch offer five tips for dental practices to help them use their on-hold message time most effectively.

Bill Schroeder, vice president of InTouch Practice Communications, stresses that his team understands dentists and the dental industry.

"Our professional writers at InTouch understand the language of dentistry, from complex procedures to the latest equipment, and they know how to write a script that will keep patients engaged while on hold," Mr. Schroeder said. "It's really important to let patients know that you're concerned about them and offer helpful reminders about insurance benefits that are coming to an end, cosmetic services or gift certificates. Plus, on-hold messages are a great way to ask patients to consider referrals."

Mr. Schroeder believes there are several ways to manage a message on-hold program effectively.

"When using on-hold messaging, be sure to change your programs frequently to keep them fresh," he said. "InTouch offers fully customized, unlimited message changes that can be emailed and uploaded instantly. Plus, InTouch can send ADA members a monthly newsletter to keep what's trending in hold messages." Mr. Schroeder offers specific messaging tips. See Five On-Hold Messaging Tips.

Through Oct. 31, the experts at InTouch will develop a short sample program crafted especially for your practice, and there's no obligation to buy. ADA members or their office managers are invited to call 1-877-493-9003 to give it a try.

To find out more about custom on-hold messages for your practice, visit the website.