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Annual member panel provides feedback on ADA Catalog products


Think tank: ADA’s Panel Advisory Committee members, from left, Drs. Carlos Garza-Gongora, Emmanuel Delano and Takeisha Presson discuss ADA Catalog products.
They may practice in locations across the nation, but they came together for two days in June to serve on the ADA's Panel Advisory Committee—a think tank of members who critique ADA professional resource and patient education products available for purchase through the ADA Catalog.

The panel reviewed patient education brochures, professional resource products and other ADA Catalog offerings. They also provided feedback on new products that the ADA Department of Product Development and Sales has in development.

Panelists included Drs. Biao Li of Salem, Ore.; Carlos Garza-Gongora of Atlanta; Chang Shieh of Arcadia, Calif.; Emmanuel Delano of Boca Raton, Fla.; Katie Vincer Sears of Columbus, Ohio; Padmaja Koya Mutyala of Bakersfield, Calif.; Sarah Cimino of Springfield, Mo.; Takeisha Presson of Upper Marlboro, Md.; and Jaclyn Riveria of Phoenix.

Each member was chosen for the panel because he or she had previously purchased ADA Catalog products. ADA staff listens carefully to feedback so that product revisions reflect the needs of members.

In the series of patient education brochures, all due to be revised in 2014, lively discussions centered on Seal Out Decay (W191), Healthy Smiles for Mother & Baby (W196), and Healthy Mouth, Healthy Body: Making the Connection (W203), and the best-selling ADA brochure, Periodontal Disease: Don't Wait Until It Hurts (W121).

For the Healthy Mouth, Healthy Body: Making the Connection patient education brochure Dr. Padmaja Koya Mutyala of Bakersfield, Calif., wanted to know, "Can the diseases be put in bold so that we can instantly capture the attention of the patient looking at it, rather than reading through the whole paragraph: diabetes, stroke, blood pressure, all those things?

"Also, I've noticed that patients, in fact, spend more time with the dentist than they do with the physician. Physicians have them five minutes. Nobody talks with them about dry mouth, about the medications that can cause the dryness, and that can lead to decay. That's a very important link that we're missing. I think that could be a good point to add here."

Another product that the panel reviewed is the popular Dental Coding Made Simple (J443).

"I think this is the greatest resource," said Dr. Katie Vincer Sears, who practices in Columbus, Ohio. "I purchased this because I run into questions about coding a lot. Every front desk should have this."

When discussing ways that Dental Coding Made Simple might be improved, the panel made a few suggestions, including one from Dr. Takeisha Presson, who practices in Upper Marlboro, Md., that the book should address oral surgery codes. It could be just like the detailed and highly illustrated section on dental implants, she suggested.

Some of the panelists also suggested that Dental Coding Made Simple is best suited for front office staff and is a necessary resource that will pay for itself.

"I think price is not the issue," said Dr. Chang Shieh, who practices in Arcadia, Calif. "It's value."

In a moment of levity, Dr. Sears chimed in, "The title should be called 'Worth Every Penny.'"

"Also, you could maybe mention that it will help insurance claims from being rejected," Dr. Sears said. "That is very time-consuming for me to pay someone to handle that kind of stuff. If you code it right the first time, it's not an issue."

Other practice management resources that the panel reviewed included The ADA Practical Guide to Frequently Asked Legal Questions (L756), The ADA Practical Guide to Patient with Medical Conditions (P031), The ADA Practical Guide to Dental Office Design (P091).

"I wish I had known about that before I started my practice, because I had a lot of questions," said Dr. Li in his assessment of The ADA Practical Guide to Frequently Asked Legal Questions.

But Dr. Sarah Cimino of Springfield, Mo., saw the guide differently. "I just don't know if you would seek it out to buy it," she said. "But if it were put with a new dentist or starting-a-practice package, I'd say, 'Okay, that's something that they think I'm going to need,' and maybe I will. But if you're nitpicking: I need this one; but that one, maybe not."

Dr. Cimino also commented on the new The ADA Practical Guide to Dental Office Design, expressing desire for the addition of a place to make notes, while Dr. Sears wanted more robust financials of office design for those establishing a new practice and those remodeling an existing practice, and more case studies.

"I would say that with the case studies, I really liked them," Dr. Sears said. "I would liked to have seen more, especially for if you buy a practice."