Join ADAMember Log In




GKAS/NASCAR is off to the races

Program includes events nationwide in 2013


Family-style education: Three generations of the Doran family, including sons Kale, front left, and Kody, dad Kyle and Grandpa Doran, show off the boys’ ARM & HAMMER Spinbrushes after a visit to the 3M Give Kids A Smile booth at Daytona International Speedway Feb. 21. Photo by Debby Robinson

Smile maker: Arin McGinnis receives a Spinbrush at the 3M GKAS booth at the Daytona International Speedway. Photo by Debby Robinson
Daytona Beach, Fla
.—Setting the pace for 11 oral health education events in the NASCAR Nation, No. 16 3M Ford Fusion driver Greg Biffle was at the Daytona International Speedway Feb. 21-24 to kick off the 2013 Give Kids A Smile/NASCAR season.

Driver of the No. 16 car in the NASCAR Sprint Cup Series, Greg Biffle helped deliver the message to children about healthy habits like brushing for two minutes twice a day, flossing, visiting the dentist and making smart food choices.

"As a parent with a toddler, I want to do everything I can to protect my daughter's health and teach her good lifelong habits," said Mr. Biffle. "When you consider how much dental health impacts children's ability to learn, self-confidence and overall quality of life, you want to do everything you can to help them be healthy. For children in need, it is even more of a challenge, so I'm proud to be teaming up again with the ADA, 3M ESPE Dental and Henry Schein Cares to provide education, free screenings and treatments."

"Greg Biffle's support of Give Kids A Smile will help us get the prevention message out to more families,"said ADA President Robert Faiella. "We applaud his generous efforts, as well as those of the program sponsors."

Mr. Biffle and GKAS sponsors—the ADA, ADA Foundation, Henry Schein Cares, CareCredit and 3M ESPE Dental—will share important oral health messages nationwide at NASCAR tracks this season, offering fun family activities and education about healthy dental habits at the 3M display in the track midway areas. They expect to reach more than 600,000 people at tracks during the season.

Participating tracks include:

• Daytona International Speedway, Daytona Beach, Fla., Feb. 21-24;

• AutoClub Speedway, Fontana, Calif., March 23-24;

• Kansas Speedway, Kansas City, Kan., April 20-21;

• Talladega Superspeedway, Talladega,  Ala., May 4-5;

• Michigan International Speedway,   Brooklyn, Mich., June 15-16;

• Bristol Motor Speedway, Bristol, Tenn., Aug. 23-24;

• Richmond International Raceway, Henrico County, Va., Sept. 6-7;

• Chicagoland Speedway, Joliet, Ill., Sept. 14-15;

• Dover International Speedway, Dover, Del., Sept. 28-29;

• Talladega Superspeedway, Oct. 19-20;

• Phoenix Raceway, Avondale, Ariz., Nov. 9-10.

Give Kids A Smile dental health screening programs will take place at two dental schools in addition to oral health educational events at selected elementary schools across the country. Volunteer dentists, dental students and other dental team members will provide underserved children with free dental evaluations, fluoride treatments and, if needed, dental sealants at the dental school events.

Greg Biffle's No. 16 3M car will sport a special Give Kids A Smile paint scheme during the Father's Day weekend race at Michigan International Speedway.

Church & Dwight Co. Inc., makers of ARM & HAMMER Spinbrush Battery-Powered Toothbrushes, donated 6,000 Spinbrushes for the Daytona 500 event and will donate some 7,600 additional brushes to young fans visiting the 3M Give Kids A Smile booths at future events.


GKAS fan: NASCAR driver Greg Biffle, pictured with daughter Emma at Atlanta Motor Speedway in 2012, will race a car with a GKAS paint scheme on Father’s Day weekend at Michigan International Speedway. Photo by Action Sports Photography
The yearlong Give Kids A Smile education program, now in its 11th year, includes a national public service announcement featuring Greg Biffle and ongoing outreach to parents and children through dental offices, community events and media. Throughout the year, more than 1,700 Give Kids A Smile events will be held around the country, providing dental services to more than 400,000 underserved children.

For more smart dental tips, visit www.2min2x.org, www.MouthHealthy.org and www.Facebook.com/GiveKidsASmile.

Follow GKAS on Twitter at #gkas or #givekidsasmile.