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Social media for dentists: ADA offers new resource in e-book

Social media is proving pivotal in how patients find and evaluate dentists. The ADA has published a new e-book to help dentists master their use of social media networks to promote their practices.

Image: Picture cover of ADA's social media e-book

“The ADA Practical Guide to Social Media Planning” (J054D) is downloadable in PDF format. It is $9.95 for members and $14.95 for nonmembers.

The first edition guide is a resource that can be useful to both beginner and experienced social media users. The guide provides tutelage on using social media with existing communications and marketing plans. It also includes:

  • details about how social media impacts business and why it’s important to participate;
  • business-focused social media planning tips;
  • general best practices that can be applied to any social media platform;
  • tips about how to manage your professional reputation on social media sites;
  • ADA resources to use on social platforms;
  • helpful links for beginners;
  • a goal planning worksheet;
  • a content calendar template.

To purchase and download a copy of the social media guide, visit or call 1-800-947-4746 to order.