Zombies: ‘coolest alternatives to sugary snacks’
Stop Zombie Mouth is digging in for Halloween.
The oral health initiative and partnership between the ADA and PopCap Games, makers of the family-friendly video game Plants vs. Zombies, continues through the end of October—culminating with Halloween. Stop Zombie Mouth trading cards and coupons redeemable for free copies of Plants vs. Zombies can be given away to trick-or-treaters as a tooth-friendly alternative to candy.
Several new features were added to the Stopzombiemouth.com website in September, and the campaign received kudos from a consumer watchdog group.
“The ADA and PopCap Games have come up with a fun, clever and compelling approach that should appeal to young trick-or-treaters this Halloween,” said Margo Wootan, director of nutrition policy at the Center for Science in the Public Interest. “This campaign will help children recognize the relationship between healthy eating and healthy teeth, and provide one of the coolest alternatives to sugary snacks yet.”
New content on the website includes Halloween decorations and kids’ activity pages, a music video, fun facts and more. Links to MouthHealthy.org, the ADA’s consumer website, and ADA Find-a-Dentist are also on the site.
A limited run of 1 million packs of trading cards featuring characters from Plants vs. Zombies and new ones developed for the campaign are being distributed via participating dentists. Each card pack includes a coupon redeemable for a free copy of full PC/Mac edition of Plants vs. Zombies. Game coupons can also be downloaded for free from www.stopzombiemouth.com. In addition, 10 different rare trading cards have been randomly included among the 5 million total cards, and there are two mystery puzzles that can be built with specific subsets of the cards.
There are 50 sets of cards in a box, which are free to ADA members and can be ordered at www.adacatalog.org. (A nominal shipping charge is applied.)