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CE, new technologies a big hit at the LOC

Annual Session-goers take time to Learn, Optimize, Connect on the exhibit floor

Las Vegas—Annual Session-goers flocked to the exhibit hall during the ADA Annual Session last month to “Learn, Optimize and Connect” at the LOC.

IMAGE: Annual Session participants learn about Align Technology's iTero Intraoral Scanner
Technology demo: Annual Session participants learn about Align Technology’s iTero Intraoral Scanner at the LOC in Las Vegas.

“The LOC generated a buzz at the Annual Session in Las Vegas,” said Dr. Mark Huberty, 2012 program chair, Council on ADA Sessions. “With the Laser Pavilion, Tech Expo, 3-D Imaging Center, Competition Hub, Open Clinical and Science Forums, CAD/CAM Live Patient Stage and the New and Emerging Speaker Stage, there was something for everyone. This tremendous diversity of offerings is a win for exhibitors, presenters and the entire dental team.”

Participants were able to make the most of their time in the exhibit hall, where they could choose from 44 continuing education courses and earn up to 24 hours of CE credit, most offered without advance registration to give attendees a flexible way to earn extra CE credit, said Dr. Kent Percy, 2011 CAS program chair.

“The Oct. 10 opening of the ADA World Marketplace and the LOC was the busiest and most exciting ever,” said Dr. Percy. “Courses in the LOC were almost always full, and in some cases standing room only. And exhibitors were pleased to present their product and services to a continuous flow of dental professionals in the exhibit hall.”

This was the second year that the Pride Institute presented its technology expo, Dr. Percy added, and the New and Emerging Speaker Stage moved to the LOC, offering more opportunities for Annual Session-goers to learn in one convenient location.

Returning to Annual Session for the second time, the Pride Institute Technology Expo highlighted 14 “Best of Class” technology award winning products at the LOC. Winners showcased in Las Vegas included:

  • Dental R.A.T. LLC for Dental R.A.T. 2.0
  • Sesame Communications for Sesame 24-7
  • DENTSPLY International for NUPRO Sensodyne Prophy Paste
  • Carestream Dental for the Kodak RVG 6500 System
  • AIR TECHNIQUES for Spectra Caries Detection Aid
  • Kerr Corporation for SonicFill
  • LED Dental Inc. for VELscope Vx
  • Gendex Dental Systems for GXS-700 Digital Intraoral Sensors
  • Curve Dental Inc. for Curve Hero Imaging
  • ACTEON North America for SOPROLIFE
  • Technology4Medicine for the All Tissue Fotona LightWalker Laser
  • SomnoMed for SomnoMed MATRx
  • Orascoptic for Freedom Cordless LED Headlight
  • Align Technology for iTero Intraoral Scanner.

The Pride Institute’s Technology Expo also featured 12 sold-out one-hour lectures on topics such as the latest advances in technology, how to build business models, how to implement effective marketing plans, how to utilize social media and how to train staff to best integrate new technologies in the practice.

“This year we experienced the ‘Tipping Point’ at the Technology Expo at the ADA Annual Session in Las Vegas,” said Dr. Lou Shuman, president of the Pride Institute. “Our courses sold out months ahead of time and were standing room only. The traffic was constant around the Best of Class technology winners’ booths, making it very convenient to experience the winning products hands-on, in one location, instead of having to find them one at a time on the exhibit floor. The integrity of the event exclusively at the ADA Annual Session has proved to be a vital resource to the dental community.”

To experience virtual highlights from Annual Session, including a virtual tour of the LOC’s 3-D Imaging Center and the Pride Institute Technology Expo, log on to www.ADA365.org. ADA members can log in using their ADA member number without dashes and the password “ADA365.”

IMAGE: Dr. Larry Emmott conducts the sold-out course, “Emerging Technologies in Dentistry”
LOC CE: Dr. Larry Emmott conducts the sold-out course, “Emerging Technologies in Dentistry,” at the Pride Institute Technology Expo at the LOC on the exhibit floor during the ADA Annual Session last month.