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Advisers hit road, help dentists get online

Orlando, Fla.—“Your Find-a-Dentist profile on is only as good as you make it.”

That message beckoned hundreds to an annual session photo studio equipped with a professional photographer, computers and knowledgeable advisers. By the conclusion of the meeting, 1,000 members had portraits taken and updated their detailed practice profile on’s “Find-a-Dentist” feature.

“Find-a-Dentist is a tangible tool that can actually help put patients in members’ chairs,” said Dr. Virginia Hughson-Otte, chair of the Council on Membership. “The service is easy to use and free to members. But since members have to actually upload the photo and update their profile, the service at annual session helped accomplish this for members.”

Launched for members only as part of the redesigned, Find-a-Dentist enables ADA members to manage photos, practice information and other details online. Patients can view a variety of information about a member on Find-a-Dentist, including a photo of the dentist; office address, map and hours; contact information (including practice website link); education and specialty; languages spoken; years in practice; insurance acceptance and payment options; and recognized-specialty affiliations.

“Find-a-Dentist comes at a critical time when more patients are turning to the Web for information and when the economy has hit some of our members pretty hard,” said Dr. Hughson-Otte. “Find-a-Dentist can help market members’ practices at no cost to them. The site is receiving nearly 20,000 unique visitors per month—proof that patients are turning to the Web and when looking for member dentists and oral health information.”

Members can upload a photo of their choosing and update their Find-a-Dentist profile at

The Find-a-Dentist Photo Studio will also be offered at several dental meetings in 2011, including the ADA New Dentist Conference, the Chicago Dental Society Midwinter Meeting, California Dental Association’s annual meeting (CDA Presents), Hinman Dental Meeting and the Greater New York Dental Meeting.

The Photo Studio was just one part of the ADA Pavilion. Staff members answered questions on a variety of membership services, including the Center for Evidence-Based Dentistry; ADA Dental Practice Hub; ADA Political Action Committee; and free survey reports.

Congratulations to Dr. Philip Kuhl, a new dentist from Daytona Beach, Fla., who won a drawing for an iPad at the ADA Pavilion.

Image: ADA staff member and professional photographer Steve Horne takes a photo of a dentist during the 2010 annual session

Candid camera: ADA staff member and professional photographer Steve Horne takes a photo of a dentist during the 2010 annual session.