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ADA 2010 Annual Session Features Latest products, Technologies in Dentistry

Registrants can earn free CE hours on Exhibit Floor

Contact Information:

Telephone: 312-440-2806
E-mail: (Journalists) or Contact ADA (All Others)

CHICAGO, Aug. 30, 2010 - There's still time to register and gain firsthand knowledge of the latest products, technologies and techniques in dentistry at the American Dental Association's (ADA) 151st Annual Session and World Marketplace Exhibition.  It takes place Oct. 9 - Oct. 12 at the Orlando (Fla.) Orange County Convention Center.

The ADA Annual Session offers attendees the choice of more than 245 relevant and topical continuing education courses, with more than 50% of lecture courses offered free with registration.

Advance registration discounts, benefits only available through Sept. 10

In addition to discounts, those who register by Sept. 10 also will receive their registration materials in the mail prior to the meeting and won't have to wait in line on-site to pick them up. Through Sept. 23, attendees can still book at an ADA official hotel and get the best available room rates and complimentary shuttle transportation to the Orange County Convention Center.

Those who miss the Sept. 10 early registration deadline can still register online through Oct. 11, but must pick up their badge and tickets upon arrival at the Orange County Convention Center, South Building, exhibit level.

The World Marketplace Exhibition

The World Marketplace Exhibition, which opens Saturday and lasts through Monday from 9:30 a.m.-5:30 p.m., provides dental professionals a full three days to view and compare dentistry's latest products and services at over 500 exhibiting companies.  Attendees also can earn up to 24 hours of free continuing education credit in the ADA's LOC. The ADA's LOC (where registered attendees can learn, optimize and connect) will feature 51,000 square feet of high tech dentistry demonstrations and continuing education.

Free continuing education offered on Exhibit Floor

Registrants can earn free CE on the exhibit floor while experiencing the latest technology on the market and learning how it can enhance your ability to effectively diagnose and treat patients. The 2010 LOC will feature: 

  • Laser Pavilion: Gain hands-on experience with a variety of dental lasers. 
  • Competition Hub: Learn from your peers while viewing the results of four professional competitions held exclusively at the Annual Session. 
  • Technology Expo: Representatives from Pride Institute will explain how to build a business model, implement effective marketing plans, effectively utilize social media and more, followed by the opportunity to try out the latest dental technology. 
  • 3-D Imaging Center: Compare the functionality of 3-D imaging equipment from leading manufacturers and learn how this technology can enhance your ability to treat your patients.

ADA new product launch program

Some two dozen companies will launch new products and services at the Annual Session.  Look in the World Marketplace section of the Official Guide for a list of these companies and visit their booths on the exhibit floor.  You can also review the products at the New Product Showcase in the 2200 aisle. Participating companies include the following: Acteon North America, Bisco Dental Products, CareCredit, ChaseHealthAdvance, Dental Sharing, DentalVibe, Dentatus USA Ltd., Dentrix-Henry Schein Practice Solutions, DENTSPLY Caulk, DENTSPLY Professional, Gendex, Glidewell Laboratories, Isolite Systems, Kerr, Novalar Pharmaceuticals Inc., Instrumentarium/Sordex, Invisalign, Pentron Clinical Technologies, Schick Technologies, Septodont, Sirona Dental Systems, SS White, and Voco America Inc.

While in the ADA World Marketplace, registrants can also pick up a free tote bag; play the Super Sweepstakes for a chance to win daily prizes, a trip to Las Vegas or up to $5,000; save money with the ADA Coupon Book; have a souvenir photo taken; watch the creation of a sand sculpture; enjoy a fast and convenient lunch at one of the two exhibit hall restaurants and enjoy free ice cream at the exhibit hall closing party Oct. 11, from 3:30-5 p.m.

For more information on the ADA World Marketplace, log on to

About the American Dental Association

The not-for-profit ADA is the nation's largest dental association, representing 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA’s consumer website